projects
project
aba heroes
ABA Heroes provides Applied Behavior Analysis therapy for children with autism and other intellectual disabilities across Palm Beach and Martin County in South Florida. The team set out to become the first name families think of for autism therapy in the region. To get there, they needed a brand parents would remember and a website that answers their questions fast. I designed the logo and built the site.
Client: ABA Heroes Inc.
Project type: Website, Brand Identity
Year: 2023
Link: abaheroesinc.com
Category: Web Design, Branding
The brand runs on one idea. Every child in ABA therapy is a hero. The logo shows three kids in capes, and the letters on their chests spell ABA. Each child looks different, so every family can see their own child in the mark. Bold yellow HEROES lettering sits below in a comic book style. The colors come straight from autism awareness, with blue, red, and yellow carried through the logo and the site. The look feels fun for kids and still professional enough to earn a parent’s trust.
The website speaks to parents first. The homepage opens with the line Our Heroes Are Your Heroes over a photo of kids in capes, with a clear button to contact the team. From there, you can learn about autism, see why families choose ABA Heroes, and reach out for services. Bright photos of children, rounded image frames, and soft wave dividers keep every page warm and friendly. The site works on desktop, tablet, and phone, so parents can find help wherever they are. Together, the logo and site give ABA Heroes one identity families recognize across the community.
