projects
project
working toward freedom
Working Toward Freedom is a personal growth community founded by Kevin Howell. It helps members build a life of freedom through three pillars, financial literacy, personal growth, and health and wellness. Kevin needed a home base for the community and marketing that could fill his events and grow his membership. I designed the website, the slide decks Kevin presents from, and the print and social materials that bring new members in.
Client: Kevin Howell, Working Toward Freedom
Project type: Website, Brand Materials, Presentations
Year: 2020
Link: workingtowardfreedom.com
Category: Web Design, Branding
Freedom is the core idea, so I built the brand around motion and forward progress. The site uses a deep navy background with bright green accents that guide your eye to each next step. Large headlines speak straight to the visitor, like Your Journey to Financial Freedom. Kevin’s own face and voice show up across the site and the flyers. People join a community because they trust its leader, and putting him front and center does more than any stock photo could.
The website gives members one place to learn, join, and grow. Visitors can watch an intro video from Kevin, explore the three pillars, and pick a membership plan that fits. Members log in to a portal with courses, live trading sessions, and community resources. For marketing, I designed flyers for events like the Working Toward Freedom Launch, Road to Six Figures, and Master the Markets. Each one leads with a bold headline and a clear call to action, so it works on a wall, in a feed, or in someone’s hand. I also built slide decks for Kevin’s presentations and trainings, using the same colors and type so every session feels like part of the brand. Together the site and flyers give the community one consistent look from the first ad to the member dashboard.
