projects
project
chalk stack
Inspired by my love for sports and my son’s youth football coach, I created this web app for coaches to manage their playbooks. The app allows coaches to create and manage all of their plays, formations, and coaching notes.
Client: Personal project
Project type: Web app, SaaS
Year: 2026
Link: www.chalkstack.app
Category: Web & UI
The brand had to speak to coaches before they read a word. I built the play call into the wordmark itself. The S in Stack traces a route, the same kind of line a coach draws on a whiteboard when he calls a play. Coaches recognize it at a glance, and it ties the name to what the app does.
Inside the app, coaches drop players on the field and draw routes, blocks, and motion with straight or curved paths. They save a base formation once and pull it into any play instead of redrawing the alignment. Assignments and notes sit on the play itself, position by position, so the install lives on the page. When it’s time to teach, PDF export turns one play or a full playbook into a branded sheet for the binder or the sideline. Staff roles let coordinators edit while position coaches view, so everyone works from the same board.
